Startup e-Commerce Financial Model & Valuation

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About this course

In this course, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

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What Will I Learn?

  • • Understand key startup / e-commerce terms and definitions that are used in the industry
  • • Understand the e-commerce industry, business models, players, etc
  • • Input key assumptions into a startup financial model in the assumptions section
  • • Calculate an order buildup and customer base schedule which will be used to forecast revenue
  • • Build the three financial statements (income statement, balance sheet, cash flow statement) based on the business plan
  • • Perform a discounted cash flow DCF valuation of the startup / eCommerce business
  • • Output relevant graphs to illustrate the cash flow, key metrics, and overall investment opportunity
  • • This course is relevant to anyone working in marketing, communications

Karen Zaatari

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