Social Media, SEO, & Digital Marketing Masterclass
Marketing accountability, measurement and ROI has always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value. This workshop will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media effort
Upon successful completion of this unit, delegates will be able to:
- Learn intermediate and advanced social media marketing strategies
- Assess a range of digital marketing research methodologies and techniques and their suitability for improving marketing performance against objectives.
- Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small sized enterprises.
- Create an effective social media marketing strategy
- Many ways to promote your business using social media marketing
- Promote your business on Facebook Twitter and YouTube
- Combine SEO and social media for double the effect
- Learn about the power of building your own large social media marketing channels
- Learn about combining blogging and social media
- • Investors and Entrepreneurs who need to assess metrics B2B and or B2C
- • People who are starting out in marketing, or learning how to promote things
- • Social media marketing enthusiasts Analysts and Forecasters
What Will I Learn?
- Apply marketing tools and techniques, e.g. market segmentation and targeting; marketing mix frameworks; relationship marketing approaches to a range of social issues and organizational contexts.
- • Reviewing the role and effectiveness of your Implementing Basic Search Engine Optimization techniques
- • Digital Marketing & SEO Techniques - including prep for the Facebook Algorithm 2022
- • SEO Strategies So You Get Found – Traditional SEO (Google, Bing, YouTube), Technical SEO, Content for Social Media, plus Voice, Visual, Local, & E-Commerce SEO
- • Facebook Business And Business Manager - use every marketing tool Facebook offers
- • Sell More - with our efficient Facebook, Instagram, Messenger, LinkedIn, Google, YouTube & Bing Ads strategies
- • Copy Write Like A Pro - the master key to Digital Marketing & E-commerce success
- • Get More Quality Backlinks & Boost Your Search Ranking - Get links from high authority sites - these are the only links that really have the power to boost your search ranking
- • Create Video For Facebook, Instagram & Youtube - with a Video Producer who’s created for Pepsi, Nike, & Adidas! plus, video marketing strategies so your content gets seen
- • Create Top Performing Blogs - with templates & advice from a successful copywriter
- • Create Pro Looking Wordpress Websites – in minutes, without any coding knowledge
- • Easy Learn System - hours of HQ video walkthroughs, Animated Explainers, Downloadable PDF Guides & Templates, Downloadable MP3 Listenings, Fun Quizzes to test your knowledge, & To-Do Lists to check off