Digital Marketing with Predictive Tools Analytics

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Learning Outcomes

Marketing accountability, measurement and ROI has always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value.  This workshop will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media effort

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What Will I Learn?

  • • Assess a range of digital marketing research methodologies and techniques and their suitability for improving marketing performance against objectives.
  • • Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small sized enterprises.
  • • Evaluate and improve results from investments in digital

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