Digital Social Media &Expert Analytics Masterclass
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Powering-up Your Social Media StrategyStarting afresh with a better Social Media Strategy• Proactive approaches to social media planning to fuel topicality and engagement• Designing your own high impact, thematic multi-channel content calendarBreaking Trends and Social Media Innovation• Insights into the latest social media trends and how these can inform your strategy• What’s new and next on the leading and emerging social networksOptimising your social media channel choices: Less is More
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Social Media Campaign Planning
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Introduction to Social Media Metrics and EvaluationWhat is it and why is it important?What makes social media measurement different?Earned: what is social listening?Just Google it.. – SEO training sessionHow your content can shape your ranking?Becoming a digital marketing HERO – Digital storytelling masterclass• Leapfrog the competition with PPC – PPC training session• Using historical data to inform your digital marketing – MasterclassAre you a social animal – Social media training sessionFinding the right audience to market to – Masterclass• The numbers game – Analytics and insight training session
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Winning Social Media Content
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Case Studies; Content Management And Data Manipulation
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Twitter- Pinterest and Instagram analytics
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Telling your story
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Drawing Insights—Peer Reaction Additional help –tutorial
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Making Actionable Recommendations
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putting together the final presentation
This course is developed to help you understand the need and importance behind social media analytics and how to leverage the data made natively available by Instagram, Linked-in; Facebook and Twitter to evaluate social marketing campaigns. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will then learn how to put together a robust deliverable that highlights key findings from your analysis and provides sufficient detail for stakeholders to gain a thorough understanding of social performance.
