Digital Social Media &Expert Analytics Masterclass
Marketing accountability, measurement and ROI has always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value. This workshop will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media effort
Upon successful completion of this unit, delegates will be able to:
• Learn intermediate and advanced social media marketing strategies
• Assess a range of digital marketing research methodologies and techniques and their suitability for improving marketing performance against objectives.
• Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small sized enterprises.
• Create an effective social media marketing strategy
• Many ways to promote your business using social media marketing
• Promote your business on Facebook Twitter and YouTube
• Combine SEO and social media for double the effect
• Learn about the power of building your own large social media marketing channels
• Learn about combining blogging and social media
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