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Social Media Analytics For Entrepreneurs Startups


Marketing accountability, measurement and ROI has always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value
by admin09
Free
5 Lessons
0 Students

Digital Marketing with Predictive Tools Analytics

Manage Your Online Reputation

HIGHLIGHTS

  • Enhancing your ability to manage, make informed and wise decisions, and grow your business based on analytics.
  • Discussing the ins and outs of measurement matters.
  • Providing sources used to develop the metrics definitions.
  • Being able to judge if a metric is appropriate or not, and knowing what additional data to look for.
  • Presenting the metrics through each of different interests, and being able to look them up in a way that most closely matches your needs or preferences.
  • Learn how to combine SEO and social media for double the effect
  • Learn about the power of building your own large social media marketing channels
  • Learn about combining blogging and social media
  • Understand Online Marketing and Branding
  • Getting Social Media Done Apply social marketing to your own context – examining consumer behavior, social marketing planning, situational and stakeholder analysis, segmentation and targeting, research, marketing mix, relationship marketing and evaluation.
  • Apply marketing tools and techniques, e.g. market segmentation and targeting; marketing mix frameworks; relationship marketing approaches to a range of social issues and organizational contexts.
  • Reviewing the role and effectiveness of your Implementing Basic Search Engine Optimization techniques
  • Implement your mobile campaigns and promote mobile creative
  • Test, measure and optimize your mobile campaigns
  • Understand the latest regulation and best practice in the mobile channel
  • Learning about the good content creation
  • Understand Social CRM – internal social media, community building and management
  • Get personal help from the instructor if you have specific questions
  • Amplify your SEO efforts with social media sharing
  • Learn how to increase social sharing of your product
  • Save money because you won’t have to hire marketing consultants or agencies
  • Learn how to brand yourself using social media

What is the target audience?

  • Investors and Entrepreneurs who need to assess metrics B2B
  • Entrepreneurs and business owners
  • People who are starting out in marketing, or learning how to promote things
  • Social media marketing enthusiasts
  • Analysts and Forecasters

Lessons

Cluster 1: From Metrics to Insights

9:00 am--12:00 pm Digital Marketing Metrics Essentials An introduction to online communication from web2.0 techniques to web3.0 The importance of blogging and marketing personalization techniques. What is a Social Media […]

Cluster 2

12:00 am– 14.00 pm LEAD CONVERSION Monitoring vs. Evaluation HOW TO: Use Social Media While Building Your Online Presence Case study: How to use Google Analytics Measurement Protocol to Measure […]

Cluster 4: Metrics from the Ground Up

16.30-17.30 pm What Are Data Collection Challenges at the Grassroots Level? Creating successful health information systems in developing countries has been an extremely challenging undertaking due to many existing obstacles, […]

Cluster 5: Cost-Effective Analysis

17.30-19.30 pm RECAP: Build a Social Engagement plan with: Social Media Maturity Assessment Digital Marketing Framework Social Media Strategy Scorecard Social Media Vendors Matrix Social Listening System RFP Template Social […]
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