Introduction to AI
- This introductory module guides you through the evolution of key AI technologies and how they have developed to transform industry and business practice. The relationship between AI and collective intelligence, as well as the implications of this partnership for business strategy and society are also introduced. As part of an ongoing project, you’ll begin to consider your own organization in terms of the application of AI technologies.
- Definitions: AI, machine learning (including deep learning, reinforcement learning), data analytics, customer science, etc.
- Historical context: AI past and present
- Present-day usage
- AI within the corporate context
- Significance and urgency: Why now, and why you?
MACHINE LEARNING IN BUSINESS
- core concepts of machine learning – an AI technology which aims to design, understand, and use computer programs to learn from experience. Discover how machine learning can be successfully integrated into business functions through rich case studies and faculty-led videos that examine the opportunities that this sub eld of AI affords.
- For your ongoing project, you’ll propose ideas for the application of machine learning in the business context of your choice.
NATURAL LANGUAGE PROCESSING IN BUSINESS
- This module is devoted to natural language processing (NLP), an AI technology developed to intelligently process human language. Through rich case studies and faculty-led videos, which explore functions such as machine translation, summarization, and sentiment analysis, you’ll learn how NLP can be skillfully deployed in a series of business contexts. For the next part of your project, the focus will shift to NLP and its strategic implementation in the business context of your choice.
AI in industry today: Practical applications and benchmark leaders
- A selection of practical applications
- Strategic approaches: Commissioning versus procurement (build or buy?)
- AI maturity models and the enabling preconditions within your organization to use AI well (data, skills, tools, etc.)
Data in your organization: What are your raw materials?
- What data assets do you have, where does it live, who owns those systems, where are the gaps, and how could you fill them (e.g., by buying data or installing sensors)?
- What skills do you have access to from your part of the business, and what gaps might there be?
- What tools do you use, where are the gaps, what other options are there?
Project selection: What makes a good AI use case?
- Overview of the four key criteria for successful project selection and how to assess them
- Group exercise: Create a project longlist (often categorized broadly within marketing, operational efficiency, operational effectiveness, and commercial optimization)
- Scoring longlist against key criteria and plenary discussion
Managing an AI project: How is it is different from other projects?
- Similarities and differences
- Project lifecycle and timescales
- Project delivery methodology
- Typical staffing profiles
- Cost estimates for external suppliers (for data science as a service and for consulting)
- Performance metrics
- Operations and maintenance
- Governance and risk management
Leading or supporting a data transformation
- What is data transformation (as opposed to gradual reform), and when might it be
- The ABCs of data transformation
- Common pitfalls facing successful data transformation initiatives
- Different operational models for data science within a modern organization
- Next steps